Kimo and Nikole Morrison are ready for the next wave of loyal customers
By Liv Stecker
Someone once asked the Morrisons if the
reason that their restaurant isn’t open on Saturdays is to observe a Sabbath –
Kimo and Nikole laugh. “Only if you consider wrestling a religion!” Nikole
says. For the fans of Brown Boyz Ohana
Eatery who are waiting for a Saturday teriyaki fix, Kimo says it’s not gonna
happen. Not as long as there are wrestling matches, football practices and
baseball games to make it to.
Kimo Morrison has been cooking since he was
in grade school, learning Hawaiian family recipes from his mom and grandfather,
and eventually honing his culinary skills beginning at the Roadhouse (now
Lovitts Restaurant) and other dining establishments. Over the years, the family
teriyaki recipes became a standard request at all events with friends and
relatives, and the Morrisons decided to take a leap of faith.
In 2010, Kimo and Nikole called in all of
their favors with friends and family and sank their last bit of savings into a
teriyaki booth for the Chewelah Chataqua. Operating on borrowed equipment with
a staff of mostly relatives, they sold out of teriyaki the first night. After
the first Chataqua, Brown Boyz became a staple at local fairs and festivals.
More and more people asked about a permanent restaurant. After two seasons of
serving Kimo’s famous teriyaki out of a booth at events, the Morrisons decided
to set up shop in Colville.
In May
of 2012, Kimo and Nikole opened the doors of Brown Boyz Ohana Eatery in the
building that had once been the home of Colville’s Pooch Parlor. The Hawaiian
barbeque was an eclectic taste that northern Stevens County hadn’t experienced,
and the place was an instant hit. Business was good from the get go – Brown
Boyz didn’t have to worry about a gradual build up of clientele as word of
mouth advertising spread like wildfire. After only thirteen months in their new
site, tragedy struck when the restaurant burnt to the ground in June of 2013.
It took the Morrisons some time to regroup,
and they went back to serving terriyaki at summer events while they figured out
how to come back from the disaster. At last the doors they had been waiting for
cracked open and they moved into the former location of Heather’s Fairytale
Bakery, at 576 North Wynne Street. The sprawling, two-story restaurant was the
ideal spot for the island BBQ to reopen. January 15, 2015, Kimo and Nikole
attempted a soft opening of the newly re-launched business. But instead of a
“soft” opening, word got out and they were slammed. There was no easing into
the new set up for Brown Boyz. Open only for lunch, five days a week, the
eatery has been lucky to keep up with demand. As customers clamor for longer hours,
dinners and weekends, the Morrisons come back to their first priority: their
kids.
Kimo grew up learning Karate from his father,
who taught classes free to the community throughout Kimo’s youth. His passion
for combat sports eventually transferred over to wrestling, what Kimo calls
“America’s martial art”. While cooking has always been something that Kimo has
enjoyed, being involved in community sports, particularly with his sons, is his
strongest drive, “both are my passions,” he says, “but if I put them in order,
kids come first every time.” In addition to the 10-month wrestling season, Kimo
also coaches baseball and football. While he loves being a business owner in
the community and providing a much-in-demand service, his sees his priority as
working his business around his family and his commitments to community youth,
and not the other way around. Beyond happy customers, for Kimo, “most
importantly, it’s the kids in this community” that he owes his time to.
The Morrisons are considering expanding their
staff at the restaurant as they move ahead with the mission of pleasing their
fans and maintaining consistency in their product. Kimo laughs, “there’s just
one of me!” and appreciates the patience of his dedicated customers as Brown
Boyz works out the kinks and becomes more efficient without sacrificing the
quality of his recipes. “I am not superman,” he says jokingly, “but there is a
lot more than what I make here.” In reference to future plans, he mentions,
“I’d like to get outside of this box.” But Kimo and Nikole aren’t in a hurry.
It truly is Hawaiian time at Brown Boyz – and a chance for the rest of the
community to slow down and enjoy the rewards of having straight priorities.
While Kimo’s dad gave to the community tirelessly and worked full time, he felt
the effect of being gone all of the time. “I want to live my life differently,
Kimo explains, “I work to make money to be with my boys,” and that’s the end
goal. The boys, in return, give back. In addition to the restaurant, Brown Boyz
still runs a teriyaki booth for local events, which his sons and athletes help
to operate. Kimo says working during the summer with the boys that he coaches
the rest of the year builds trust – and he knows who the hard workers are.
Recently Brown Boyz opened for dinner two
days a week, offering their full menu from 11-7 on Tuesdays and Thursdays. It’s
the first step toward more hours and making a lot of customers happy. Kimo
looks forward to expanding more as he gets staff trained and feels confident
that Brown Boyz can be consistent in all of the meals they offer all of the
time. Knowing that many loyal followers come to the eatery to cure a craving,
it’s important to Kimo that they get exactly what they remember, something that
can get watered down or totally changed without careful replication and
training. The pressure of doing more takes a back seat to doing it well for
Brown Boyz. While being open on Sundays for brunch and specialty meals down the
road is a possibility, the Morrisons have ruled out Saturdays indefinitely,
saving that day for the never-ending string of sporting events that are so
important to the whole family.
Brown Boyz also offers event catering and
private parties or dinners hosted in their spacious new location. They have a
comfortable conference room available to use as well for meetings and parties.
For more information, you can find them on Facebook, or contact Brown Boyz at
509-684-2888, email: brownboyzeatery@gmail.com.
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